Doors: 4:30-6:30PM | $20.00 | All Ages

Agenda:

• 4:30 p.m. Register + Networking + Meet Chicago Mariachi Project

• Opening Remarks from Planning Committee

• 5:00 - 5:20 p.m. State of Music and the Marketplace - Nueva Mezcla Study Presented by Claudia Oddo, Manager of Audience Marketing at Pandora

• 5:20 - 5:45 p.m. Music as a cultural connector discussion

• 5:45 - 6:00 p.m. Q&A / Closing Remarks

Panel Guests:

• Lorena Cupcake, freelance-writer & Social Media Manager at Do312

• Guillermo Duarte, founder of Ajúa Media & co-founder of ¡Pachanga! series

• Johanna Lara, YouTube music lead & Multicultural Consultant at Google

• Lorena Nunez, Associate Director at Mindshare

Moderator: Pedro Gonzalez, Hauswirth/Co

Join us for a post-Latin Grammys discussion about the topic of “music as a culture connector.” Co-hosted by Pandora, Google, and Hauswirth/Co, we curated this event with experts in the music field who will drop knowledge and share their lived experiences to connect with a coveted audience. We will be donating 100% of the proceeds to Chicago Mariachi Project who works with CPS students from Benito Juarez to nurture their talents in traditional Mexican music. RSVP for your ticket before 11/20. We look forward to hosting a thought provoking dialogue that can benefit our marketing strategies and support a local cause.

Hauswirth/Co • Pandora • Google