Lud Foe • "Very Hard"

Directed by Kevin & Toinne // Words by Allen Hotchkiss

Back in August Lud Foe rounded out an already hot summer by dropping his latest track, "Very Hard", and now we get a video to top it off. Teaming up again with directors Kevin & Toinne, we see Chicago’s West Side rapper take a joy ride to celebrate his city and his success in the game thus far. Gold backpack and all, Lud Foe is happy to be alive right now and his infectious energy carries that feeling through this whole track.

In this project we see a stress free Lud Foe under the bright city lights really just enjoying himself and everyone around him. After the success he had from "Cuttin Up" with Lil Durk, I can’t really blame him. It’s obvious that he’s hustled very hard and his newest video showcases all those benefits. Check out the video above and look out for more from Lud Foe!