Serena Isioma Releases First Merch Collab With Strafford
In conjunction with the release of their second EP this year, The Leo Sun Sets, Serena Isioma has partnered with clothing brand Strafford for a limited merch line titled Isi’s Tree. Available today, the drop will also donate a percentage of the collection proceeds to Fortunehouse, a creative-based organization that cultivates arts and expression and played a significant role amidst this summer’s uprisings to support and stand with the Black community.
With a single currently skyrocketing through Spotify’s Global Viral chart and two fantastic projects out in the world, Serena is having a well-deserved breakout year. This collection of recycled button-down dress shirts serve as a celebration of Serena’s hard work and as rare items for fans to appreciate. Available online today, the drop consists of only 12 one-of-one garments “inspired by the aesthetic of college preparatory,” and they are selling fast.
Something tells us these pieces are going to be coveted pieces in the near future, don’t snooze. Check-out the full collection here and read our September interview with Serena.