Rich Jones • "Everything"
Directed by Cody LaPlant
The video for Rich Jones' new single "Everything" is hands down the best thing I've seen come out of Chicago in a while, and we just got a new video from Chance yesterday. In a world where any type of story line in a music video is rare, Rich and director Cody LaPlant bring his broken heart ballad to life using the phases of a breakup with a twist in their short theatrical production. Even Rich's father Dave Jones makes a cameo! Trust me, the thought put into the cinematography alone is worth watching, but the stunning visuals do have a pretty amazing record as their soundtrack.
"Everything" isn't his first success with Vegas producer Ryan Lofty, Rich was the voice on Lofty's charting single "Universe + Me" in summer 2015. Then, Rich had told me he and Lofty had more work together, but he likes to be selfish and hold onto all this good music. That's not the case today though, and hopefully there's more this came from. Singing Rich Jones and production from Ryan Lofty is a better combo than macaroni and cheese. Let me reiterate, this entire work is incredible and I'm so very excited to hear more from these two soon.